FUTURE, FOCUSED. FASHION

Our Planet

Planet

EXPLORE PLANET

LEADING THE GREEN REVOLUTION

LEADING THE GREEN REVOLUTION

Environmentally Conscious

Emissions are one of the tangible impacts to the earth. We have the first LEED Platinum level manufacturing facility in Pakistan.

LEED provides a framework for healthy, efficient, carbon and cost-saving green buildings.

LEED certification is a globally recognized symbol of sustainability achievement and leadership.

69 Leed points

69 Leed points

Platinum is the highest level of LEED certification, requiring at least 52 of the available 69 LEED points across the following categories: sustainable sites, water efficiency, energy and atmosphere, materials and resources, and indoor environmental quality.

Environmentally

Emissions are one of the tangible impacts to the earth. We have the first LEED Platinum level manufacturing facility in Pakistan.

LEARN MORE

Water

Water Conscious

Water Conscious

Revolution

Water is the most critical resource in the world. The textile industry is notorious for its water-intensive processes. 

LEARN MORE

Our dying process is so optimised that the majority of process water consumption at our facility is from the washing process. State-of-the-art technology from Jeanologia, Yilmak, Tonello, and Garmon help us maximise the water efficiency of our washing processes as we perfect the ‘modern vintage’ aesthetics of our jeans. YILMAK Rainforest saves 25% more water compared to Silver Liner, and Tonello UP utilises cutting-edge water-conserving technology that uses 22% less water than conventional models.

Energy

Energy Conscious

Clean Energy - Solar

Clean Energy - Solar

We will be Carbon Neutral by 2030 and 50% carbon neutral by 2027.

Energy consumption and greenhouse gas emissions (GHG) to be low-carbon to avoid climate change…comittment to carbon neutrality…by 2030 by the PAS 2060 standard

LEARN MORE

Waste

Waster Conscious

Sustainability isn’t possible without thinking about the end of a product in their lifecycle or of the byproducts that occur when making a product. We aim to reduce our waste by keeping them out of landfills and in circulation.

LEARN MORE

Our dying process is so optimised that the majority of process water consumption at our facility is from the washing process. State-of-the-art technology from Jeanologia, Yilmak, Tonello, and Garmon help us maximise the water efficiency of our washing processes as we perfect the ‘modern vintage’ aesthetics of our jeans. YILMAK Rainforest saves 25% more water compared to Silver Liner, and Tonello UP utilises cutting-edge water-conserving technology that uses 22% less water than conventional models.

Chemical

Chemical Conscious

Denim Privé’s dyes and auxiliaries were fully compliant with REACH (2), BluSign, GOTS, and ZDHC v2.0 standards. As of 2021, there have been zero reported incidents of non-compliance related to our product labels' health and safety impacts.

LEARN MORE

Our dying process is so optimised that the majority of process water consumption at our facility is from the washing process. State-of-the-art technology from Jeanologia, Yilmak, Tonello, and Garmon help us maximise the water efficiency of our washing processes as we perfect the ‘modern vintage’ aesthetics of our jeans. YILMAK Rainforest saves 25% more water compared to Silver Liner, and Tonello UP utilises cutting-edge water-conserving technology that uses 22% less water than conventional models.

ABOUT US

OUR

STORY

Denim Privé is more than just a sustainable denim manufacturer. We are a team of creatives, craftsmen, visionaries, and innovators who value diversity, creative expression, and teamwork.

Established in 2018, Denim Privé is a vertically integrated unit of Kassim Group. Kassim Group is a part of several industries with a rich denim tradition spanning over thirty years.

We have an insatiable desire to innovative ways to give back to Mother Nature. Her continuous evolution inspires us to craft our denim with a conscious mind and a helping hand.

LEARN MORE